A room with a view

To promote its position as a provider of unique accommodations, the short-stay rental platform Airbnb has offered prospective guests the opportunity to view the opening ceremony of the Olympic games next month from a small party held on a terrace of the Musée d’Orsay. Even without such promotions, services like Airbnb and VBRO are a growing component of the travel industry. According to McKinsey, private rooms, apartments, and home rentals’ share of accommodations expanded from 10% in 2017 to 14% in 2023. The consultancy expects the segment to expand 44% to USD 232 billion in bookings value by 2030.

Source: McKinsey, June 2024