Attention span

The habit of multitasking while watching television is on the rise according to a recent survey conducted by LG Electronics. At 95%, nearly everyone multitasks while watching television at least some of the time. Rising 8 percentage points year-on-year, 26% of people said they always multitask while watching television. The most common activity conducted while watching television is texting or using other messaging apps. More than half of multitaskers browse social media, and remarkably nearly a quarter of people stream other video content while watching television.

Source: LG Electronics, April 2025