Ghosted kitchens

Funding for ghost kitchen startups rose from USD 700 million in 2019 to USD 1.7 billion in 2022, but have received no funding so far this year. Ghost kitchens are a delivery-only restaurant model with efficient kitchen operations at a low-cost location. These kitchens could market themselves under their own brand or serve as a kitchen for larger brands. But they have been facing a hard time since the economy reopened and meal-delivery demand normalized. Also, it seems restaurants would prefer to keep control over their customers’ experiences, which is highly dependent on the quality of the food.

Source: CB Insights, 2023.