Netflix and fly
While streaming video services provide countless reasons to sit for hours at home, they have also become a source of inspiration to explore the world. According to a report from polling firm Morning Consult, the fact that travelers find inspiration from film and television is not new, the proliferation of higher budget streaming original content has broadened the trend. For instance, 53% of respondents indicated that their interest in visiting Paris was based on the show Emily in Paris. Overall, 11% of travelers listed filmed entertainment as the inspiration for their destination and a further 11% listed other forms of media like magazines, radio, podcasts, and social media sites.
Source: Morning Consult, June 2023