Resilient pets
Most US pet owners (97%) consider their pet part of the family and 51% even consider it as much part of their family as a human being, this is especially true for women, urban and lower income households. Interestingly, 77% of unmarried pet owners who live with their partner are most likely to consider their pet to a human being. Most Americans (62%) actually own a pet and the fact they are very attached to them bodes well for the resilience of pet food and pet care companies.
Source: Pew Research Center, 2023.