Scotch Whisky's global voyage

Over the last decade, Scotch Whisky exports have experienced significant growth and global recognition. Despite facing challenges such as trade disputes and economic fluctuations, the industry has seen steady expansion. Markets like the United States, France, and Asia have become increasingly receptive to Scotch Whisky, driving total export value numbers upward from GBP 4.4 billion in 2012 to GBP 6.2 billion to 2022. This strategic approach, coupled with consistent product quality and marketing efforts from both small family-owned distilleries and large multinationals, has resulted in a sustained increase in Scotch Whisky exports, solidifying its position as a renowned and sought-after spirit worldwide.

Source: Scotch Whisky Association, February 2023.