Super fans
The average American spends 13 hours and six minutes per day consuming and interacting with various forms of media including audio, video, gaming, messaging and social media. According to Activate Consulting, media time spent in 2023 grew a modest one minute per day, after declining four minutes in 2022. Factoring multitasking, Activate notes that super users spend on average 18 hours and 35 minutes per day consuming media versus 9 hours and 25 minutes per day for all other users.
Source: Activate Consulting, October 2023