Vintage look

27.03.23 | eMarketer forecasts that the total value of apparel resale will reach USD 90 billion in 2023; representing a material share of the USD 860 billion global apparel market. Leveraging the broad infrastructure and payment systems developed to support traditional ecommerce, new marketplaces like ThredUp and Vinted bring the cluttered thrift store to the digital age. Driven by budget constraints and a growing concern for environmental issues, younger consumers are unsurprisingly more interested in online apparel resale. For instance, according to a poll conducted by Civic Science last year, 52% of consumers aged 18-24 had bought secondhand clothes online, versus 24% for those aged 35-54. However, due to issues ranging from product quality to logistics, nearly half of those younger consumers wouldn’t repeat the experience. But with more brands directly participating in the resale market, often with refurbished products, the industry will continue to improve, and demand for that vintage look may come back again.

Source: Civic Science, October 2022