What to stream

Viewing of non-linear television, including streaming services like Netflix and Disney+, overtook traditional broadcast and cable sources for the first time in the US during July according to Nielsen Media.  The combination of high cable prices and the introduction of multiple new streaming services have given viewers an abundance of options. Over the last three years, the number of available programs has expanded by 69% to 2.7 million. According to a separate survey conducted by Nielsen, the vast library has overwhelmed consumers, and 20% of viewers did something other than watch television after scrolling through options. However, with the ongoing writers and actors strike in Hollywood, viewers will have the opportunity to revisit the long list of options they overlooked over the coming months.

Source: Nielsen Media, August 2023